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Gowda is a titular surname and used by Hindu communities of Karnataka and Andhra Pradesh. The title is conferred to eldest person or head of the community. Members of Vokkaliga, Lingayat, Goud, Devanga, Kurub, Golla and Idiga use gowda as a surname. A Gowda bride believes in traditions and customs of its community. Gowda Brides dresses up in beautiful zari saris with gold jewelry. An interesting ritual is the 'Madilu Tumbuva Shastra' where some wedding items are tied firmly around bride's waist